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Creating SWIPE FILES for better brainstorming

A swipe file is a collection of tested and proven ideas and case studies. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.

It’s something every event agency should have too! Creative research is an integral part of an event planner. Get the team to spend one day a week just doing creative research and put the ideas together on a common platform such as google docs or an internal folder.

This then becomes a super quick reference point when brainstorming – and you already have a bank of ideas to pick from when you need them.

Organise the folders in categories:

  • Pre event ideas
  • Guest welcome ideas
  • Pre function engagement activities
  • Branding Ideas
  • Digital engagement ideas
  • Game Ideas
  • MC Engagement Ideas
  • Theme Names
  • Entertainment Ideas
  • On Stage Interactivity Ideas
  • Team Building Ideas
  • And more as per the type of work your agency usually does.

The best agencies the world always maintain their swipe files, and that’s what gives them an upper hand when it comes to short deadlines. Try it!

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