Senior Account Director – Experiential Marketing

  • Mumbai

Website Percept ICE, a div of Percept Ltd

Integrated Creations for Experiential Marketing

  1. Managing existing & new client relationships
  2. Presenting creative & customised experiential marketing plans to the client
  3. Budgeting & proposals
  4. Understanding Digital Marketing and integrating DM solutions in the overall planning 
  5. Pan India Business Planning and mapping market as per current trends
  6. New Business Development, Client Servicing & Client Retention
  7. Tracking target, reporting, preparing and presenting business  plans – quarter wise business plan and reviews
  8. Database management to increase existing data of the organisation.
  9. Understanding & selling all service offerings; on-ground and virtual
  10. Cost understanding and negotiation. Breaking down the brief and disseminating it to the concerned team members and preparing / putting together end to end presentations in coordination with the Business Head
    Co-ordinate with internal and external departments including operations, creative, commercial, finance, legal, artistes and others to deliver appropriate project / sales plans
  11. Delivery of overall financial and non financial targets including concepts, pricing, receivables etc 

Personal Attributes               :          

  1. Understanding of mar-com businesses
  2. Market intelligence and network
  3. Team Lead
  4. Readiness to travel for business purpose

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