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Google uses potato chip bags to market the Pixel 6 in Japan

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Google last week went all out and took a quirky, and quite literal approach to advertise its next flagship phone.

In Japan, it offered “Google Original (Potato) Chips” to highlight the new Tensor SoC in the Pixel 6 and Pixel 6 Pro.

Tensor is Google’s first consumer system on a chip (SoC) — so to hype this, the company created a big of potato chips to hammer that point in Japan.

The GOOGLE ORIGINAL CHIPS feature a bag design that matches the rear of the Pixel 6 and Pixel 6 Pro. There are five color designs available, though all come in “Googley Salty Flavor”. Japan consumers could even get their name printed in the bottom-right corner. In order to enter the contest, consumers had to fill out an online form on the WEBSITE

The communication:

A genuine chip manufactured entirely in-house for the new Google Pixel 6.

Flying chips that let you enjoy its charm quickly.

Made by 100% Google, it has a crispy finish. You should definitely enjoy the deliciousness of freshly made Hokuhoku

Pixel 6 Potato Chips
The chip packaging mimicked the actual device color.
Pixel 6 Potato Chips
Consumers could get their name printed on the right bottom of the pack
Pixel 6 Potato Chips
The packaging promoted the ‘Google Pixel 6 Coming Soon’ message

Google made 10,000 bags, which are physically quite large and decidedly not snack pack-sized, to claim for free via an online form.

Not surprisingly, all the Pixel 6 potato chips have already been redeemed. Everybody else can enjoy the amusing promo video that Google made showing people “use” a bag in lieu of the actual phone to accomplish day-to-day tasks.

Editorial Teamhttps://eventpreneur.in
Eventpreneur was founded in 2019 as a single point resource for news, trends and knowledge for everyone in or related to the event and experiential industry. Our readers are over 40,000 industry professionals, brand heads, venues, government organizations, and marketing leaders. Eventpreneur is also the only trusted platform in India to find agencies and supply partners from our vetted directory of over 250+ event professionals to take the hassle out of the scouting process. We connect brands to agencies, and agencies to suppliers. To share your news, connect with us on editor@eventpreneur.in. To list your event business, visit www.eventpreneur.in/listing-packages. To advertise, reach us on +91 8108236744 or write to us on lavina@eventpreneur.in.

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