Google uses potato chip bags to market the Pixel 6 in Japan

Google last week went all out and took a quirky, and quite literal approach to advertise its next flagship phone.

In Japan, it offered “Google Original (Potato) Chips” to highlight the new Tensor SoC in the Pixel 6 and Pixel 6 Pro.

Tensor is Google’s first consumer system on a chip (SoC) — so to hype this, the company created a big of potato chips to hammer that point in Japan.

The GOOGLE ORIGINAL CHIPS feature a bag design that matches the rear of the Pixel 6 and Pixel 6 Pro. There are five color designs available, though all come in “Googley Salty Flavor”. Japan consumers could even get their name printed in the bottom-right corner. In order to enter the contest, consumers had to fill out an online form on the WEBSITE

The communication:

A genuine chip manufactured entirely in-house for the new Google Pixel 6.

Flying chips that let you enjoy its charm quickly.

Made by 100% Google, it has a crispy finish. You should definitely enjoy the deliciousness of freshly made Hokuhoku

Pixel 6 Potato Chips
The chip packaging mimicked the actual device color.
Pixel 6 Potato Chips
Consumers could get their name printed on the right bottom of the pack
Pixel 6 Potato Chips
The packaging promoted the ‘Google Pixel 6 Coming Soon’ message

Google made 10,000 bags, which are physically quite large and decidedly not snack pack-sized, to claim for free via an online form.

Not surprisingly, all the Pixel 6 potato chips have already been redeemed. Everybody else can enjoy the amusing promo video that Google made showing people “use” a bag in lieu of the actual phone to accomplish day-to-day tasks.

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