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CNN+ Debuts With Streaming Digital Newsstand in NYC



Less than a month after CNN+ launched it’s streaming services, they shut down the service when they were taken over by Discovery. However, the launch idea was a creative one and deserves a mention!

The CNN+ streaming service was launch with a unique activation in NYC – the agency FIG created a digital streaming newsstand

With live, daily news, weekly programs, an unparalleled video on demand library of films & original series, and an interactive community where subscribers drive the conversation, CNN+ was unlike anything that exists in the streaming marketplace. So, to celebrate the launch, agency FIG turned the legacy brand into a one-stop destination for everything you need to know about CNN+.

Introducing the CNN+ Newsstand, a pop-up experience that reinvents a typical newsstand to spread the word about CNN+. FIG and creative production partner, Tool of North America, designed all the details to make it feel like a true NYC newsstand, but with a CNN+ twist: magazines with moving covers that feature the shows and concessions inspired by the content.

The newsstand acts as a billboard, an interactive experience and a set for video content – the activation ran for 2 days at Madison square and engage consumers with the brand beautifully.

It’s a pity the actual service shut down. It had started March 29, shortly before CNN was taken over by new corporate parents. The new leaders of Warner Bros. Discovery quickly let it be known they considered CNN+ an ill-conceived idea and decided to immediately shut down the service. Nonetheless – a great activation idea indeed!

Editorial Teamhttps://eventpreneur.in
Eventpreneur was founded in 2019 as a single point resource for news, trends and knowledge for everyone in or related to the event and experiential industry. Our readers are over 40,000 industry professionals, brand heads, venues, government organizations, and marketing leaders. Eventpreneur is also the only trusted platform in India to find agencies and supply partners from our vetted directory of over 250+ event professionals to take the hassle out of the scouting process. We connect brands to agencies, and agencies to suppliers. To share your news, connect with us on editor@eventpreneur.in. To list your event business, visit www.eventpreneur.in/listing-packages. To advertise, reach us on +91 8108236744 or write to us on lavina@eventpreneur.in.

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