Less than a month after CNN+ launched it’s streaming services, they shut down the service when they were taken over by Discovery. However, the launch idea was a creative one and deserves a mention!
The CNN+ streaming service was launch with a unique activation in NYC – the agency FIG created a digital streaming newsstand
With live, daily news, weekly programs, an unparalleled video on demand library of films & original series, and an interactive community where subscribers drive the conversation, CNN+ was unlike anything that exists in the streaming marketplace. So, to celebrate the launch, agency FIG turned the legacy brand into a one-stop destination for everything you need to know about CNN+.
Introducing the CNN+ Newsstand, a pop-up experience that reinvents a typical newsstand to spread the word about CNN+. FIG and creative production partner, Tool of North America, designed all the details to make it feel like a true NYC newsstand, but with a CNN+ twist: magazines with moving covers that feature the shows and concessions inspired by the content.
The newsstand acts as a billboard, an interactive experience and a set for video content – the activation ran for 2 days at Madison square and engage consumers with the brand beautifully.
It’s a pity the actual service shut down. It had started March 29, shortly before CNN was taken over by new corporate parents. The new leaders of Warner Bros. Discovery quickly let it be known they considered CNN+ an ill-conceived idea and decided to immediately shut down the service. Nonetheless – a great activation idea indeed!