Aviation Gin wants to be the official adult beverage for Leap Year babies
Good things come to those who wait! The world's 'oldest 21-year-old' - born on Leap Day 1936 - is treated to her first official 'legal' drink in a...
Colombia’s #1 Beer Brand Puts Other Brands On Its Bottle Caps To Promote Responsible Drinking.
Aguila, Colombia’s number one beer brand, wanted to encourage people to drink more responsibly.
https://www.youtube.com/watch?v=f15MydknPdo
To do this, with the help of MullenLowe SSP3 in Colombia, the AB InBev-owned
brand...
Global Case Study: How a home fragrance brand targeted online shoppers with a sampling of scents at their home.
Challenge / S.C. Johnson-owned Glade wanted more people to try-out its home air freshener. But with the rise of online shopping, fewer consumers are picking up free...
How an intentional typo error made this brand go viral
Visible is a Denver, Colorado-based telecommunications company that recently launched a new mobile plan campaign for $40/- per month. They put up about 150 hoardings across Denver to...
Why a fast food brand launched aromatherapy oils…
Fast food brand DEL TACO introduced a Mini Churro Dipper Shake nationwide across 580 outlets. Essentially it's a vanilla milkshake with chocolate sauce and served with a churro stick....
Coca Cola fulfills bucket lists virtually at their new photo booth in London
Coca Cola has always done great experiential campaigns, legendary ones even. The brand has gathered huge ROE (return on emotion) from their consumers. Coca Cola's 'ULTIMATE PHOTO BOOTH' taking...