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Google uses potato chip bags to market the Pixel 6 in Japan

Google last week went all out and took a quirky, and quite literal approach to advertise its next flagship phone. In Japan, it offered...

Blue Bunny’s engages consumers with Ice Screen Outdoor Movies Across USA

As part of Blue Bunny’s ongoing effort to bring some “Funlightenment” to a summer like no other, the brand has made some serious upgrades...

How brands engaged at Lollapalooza 2021; largest in-person music fest since the pandemic.

An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1 2021, kicking off a festival season that has thus...

Archer Aviation raises the bar for product launches with immersive XR technology

With sights set on propelling forward the next big revolution in transportation, startup Archer Aviation wanted an equally awe-inspiring event to launch its groundbreaking...

Aviation Gin wants to be the official adult beverage for Leap Year babies

Good things come to those who wait! The world's 'oldest 21-year-old' - born on Leap Day 1936 - is treated to her first...

Colombia’s #1 Beer Brand Puts Other Brands On Its Bottle Caps To Promote Responsible Drinking.

Aguila, Colombia’s number one beer brand, wanted to encourage people to drink more responsibly. https://www.youtube.com/watch?v=f15MydknPdo To do this, with the help of MullenLowe SSP3 in...

Global Case Study: How a home fragrance brand targeted online shoppers with a sampling of scents at their home.

Challenge / S.C. Johnson-owned Glade wanted more people to try-out its home air freshener. But with the rise of online shopping, fewer...

How an intentional typo error made this brand go viral

Visible is a Denver, Colorado-based telecommunications company that recently launched a new mobile plan campaign for $40/- per month. They put up about 150...