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Case Studies

CNN+ Debuts With Streaming Digital Newsstand in NYC

Less than a month after CNN+ launched it's streaming...

Percept ICE conceptualizes and executes the debut edition of the Parcos Beauty Influencer Awards

~ A first-of-its-kind annual intellectual property rewarding 22+ leading...

World’s First NFT Vending Machine Launched In New York

Neon, a Solana blockchain-based NFT marketplace and gallery, launched...
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Aviation Gin wants to be the official adult beverage for Leap Year babies

Good things come to those who wait! The world's 'oldest 21-year-old' - born on Leap Day 1936 - is treated to her first official 'legal' drink in a...

Colombia’s #1 Beer Brand Puts Other Brands On Its Bottle Caps To Promote Responsible Drinking.

Aguila, Colombia’s number one beer brand, wanted to encourage people to drink more responsibly. https://www.youtube.com/watch?v=f15MydknPdo To do this, with the help of MullenLowe SSP3 in Colombia, the AB InBev-owned brand...

Global Case Study: How a home fragrance brand targeted online shoppers with a sampling of scents at their home.

Challenge / S.C. Johnson-owned Glade wanted more people to try-out its home air freshener. But with the rise of online shopping, fewer consumers are picking up free...

How an intentional typo error made this brand go viral

Visible is a Denver, Colorado-based telecommunications company that recently launched a new mobile plan campaign for $40/- per month. They put up about 150 hoardings across Denver to...

Why a fast food brand launched aromatherapy oils…

Fast food brand DEL TACO introduced a Mini Churro Dipper Shake nationwide across 580 outlets. Essentially it's a vanilla milkshake with chocolate sauce and served with a churro stick....

Coca Cola fulfills bucket lists virtually at their new photo booth in London

Coca Cola has always done great experiential campaigns, legendary ones even. The brand has gathered huge ROE (return on emotion) from their consumers. Coca Cola's 'ULTIMATE PHOTO BOOTH' taking...

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CNN+ Debuts With Streaming Digital Newsstand in NYC

Less than a month after CNN+ launched it's streaming services, they shut down the service when they were taken over by Discovery. However, the...

Percept ICE conceptualizes and executes the debut edition of the Parcos Beauty Influencer Awards

~ A first-of-its-kind annual intellectual property rewarding 22+ leading Influencers pan-India with a coveted place on the Parcos Panel, a shoot with ELLE magazine,...

World’s First NFT Vending Machine Launched In New York

Neon, a Solana blockchain-based NFT marketplace and gallery, launched its NFT vending machine, according to Business Wire. Located in New York City’s Financial District,...

Percept ICE conceptualizes activations for 6 leading brands Havells, KF, Magic Moments, Wild Drum, BoAt & GIVA at Sunburn Festival

Percept ICE, the Activations, Events and Experiential Marketing Domain Company of Percept Limited, conceptualized and managed a range of innovative on-ground activations for 6...

Mumbai based ‘MOVING HEADS EVENTS’ expands internationally to Canada & Dubai

Moving Heads Events is a multiple award-winning agency reputed for their expertise and winning innovations in corporate events in India, under the agile leadership...