Beer brand gives univ students the ‘dorm from home’ experience.

The pandemic meant that universities across US had to close their campus & move to online classes. Students had to go back home and live with their parents again. This obviously means lack of privacy and freedom.

Natural Light, a beer brand took advantage of this opportunity to create a marketing campaign that gives students the ‘DORM AT HOME’ experience.

They have created a super cute mini house on wheels equipped with a TV, Fridge, Electronics, and beer money for a whole semester! To enter, students simply tag the brand with a photo of ‘why they need their own space’. One lucky winner will get to keep this house on wheels, with everything in it!

Eventpreneur Verdict: It’s these simple, and relevant ideas that keeps brands on top recall during the pandemic, when regular physical experiences cannot take place. Love this idea! And it hits a sweet sweet spot for every student who’s living at home till dorms re-open (which could be a long time away). We give this campaign an 8/10 – the only thing lacking here is that there is just one single winner, which is pretty less according to us. Otherwise, the idea is fab!

Editorial Teamhttps://eventpreneur.in
Eventpreneur was founded in 2019 as a single point resource for news, trends and knowledge for everyone in or related to the event and experiential industry. Our readers are over 40,000 industry professionals, brand heads, venues, government organizations, and marketing leaders. Eventpreneur is also the only trusted platform in India to find agencies and supply partners from our vetted directory of over 250+ event professionals to take the hassle out of the scouting process. We connect brands to agencies, and agencies to suppliers. To share your news, connect with us on editor@eventpreneur.in. To list your event business, visit www.eventpreneur.in/listing-packages. To advertise, reach us on +91 8108236744 or write to us on lavina@eventpreneur.in.

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