+91 8108236744

Welcome to Eventpreneur - News, Networking & Knowledge enabler for the event and experiential industry.

A Virtual Event Strategy is for Life – Not Just For Lockdown



Socializing with customers, colleagues and friends, free flowing food and drinks, networking opportunities with strangers – elements that defined events before the world was unexpectedly hit by the ongoing global pandemic. With work from home becoming the new normal, many aspects of everyday life have been shifted into the virtual world. 

For now, and probably for the foreseeable future, virtual living and social distancing are going to be a part of our lives. And whether for professional or social purposes, virtual events have a key role to play in establishing the new normal. After experiencing the benefits virtual events can bring, it seems likely they will continue to be a long-term strategy for corporates, even after the pandemic. 

Top 5 reasons a virtual event strategy is for life: 

  1. Virtual events blend into real life: People attend real-life events to socialize and network. But people hiding their faces in their phone is a common sight in these events. So virtual events come as a breather. They smoothly blend into our everyday, accommodating our need to juggle our many responsibilities. You can attend virtual events without compromising your routine or priorities. 
  2. It’s easy to build a network: Real-world events overload our senses and exceed our ability to absorb and process information. We can’t attend every session that’s taking place simultaneously. And although we exchange business cards and share emails and phone numbers with a promise to drop a message or set up a meeting, unfortunately this can often be forgotten moment we step out of a real-life event. However, when you take part in an online event, everything you do, see or experience – as well as every connection you make – is updated in the cloud, making it accessible and convenient to consume at our own speed, as well as to stay connected with the people we meet.  
  3. Economic viability: On-ground event needs investment in the venue, food, and beverages, and other hospitality elements. With an online event, your major investment is for technology subscription and marketing. The cost of bringing speakers and attractions to your event is also considerably lower when we don’t need to consider air fares and hotel fees in the mix.  
  4. Sustained brand building: In an on-ground event, a brand’s visibility ends along with the event. After it has finished, it is often difficult to quantify the impact on your bottom line. In virtual events, once you attend, your presence and contribution stay on. You can link them to online searches and attendees can be reached for multiple levels of follow-up. Sharing brand content becomes seamless and brand recall is higher. 
  5. The evolution of a hybrid model: As the audience realizes the benefits of virtual events, companies will move a significant part of their events to online even after the lockdown is over. So live events will be held alongside virtual events to create multiple touchpoints with the audience, involve those who can’t be there in person, and create a continuous loop of engagement. 
  6. Environmentalism and sustainability: We’re all more aware than ever of the need to reduce the rate of consumption of our planet’s resources, and cut down harmful environmental emissions generated by global business activity. Brands and organizations are keen to live up to their responsibilities in this area, and virtual and online events help us achieve many of the same goals but with a vastly reduced carbon footprint and level of environmental impact.  

If you are looking at creating audience engagement that will survive long after the lockdown is over, please write to us at sales@buzznationmarketing.com and our experts will help you plan and implement the perfect virtual event strategy. 

Editorial Teamhttps://eventpreneur.in
Eventpreneur was founded in 2019 as a single point resource for news, trends and knowledge for everyone in or related to the event and experiential industry. Our readers are over 40,000 industry professionals, brand heads, venues, government organizations, and marketing leaders. Eventpreneur is also the only trusted platform in India to find agencies and supply partners from our vetted directory of over 250+ event professionals to take the hassle out of the scouting process. We connect brands to agencies, and agencies to suppliers. To share your news, connect with us on editor@eventpreneur.in. To list your event business, visit www.eventpreneur.in/listing-packages. To advertise, reach us on +91 8108236744 or write to us on lavina@eventpreneur.in.

Best Virtual Event Pros In India

A roundup of the leading virtual event platforms, experts and everything you need to ace your virtual event game! Free Download

━ more like this

CNN+ Debuts With Streaming Digital Newsstand in NYC

Less than a month after CNN+ launched it's streaming services, they shut down the service when they were taken over by Discovery. However, the...

Percept ICE conceptualizes and executes the debut edition of the Parcos Beauty Influencer Awards

~ A first-of-its-kind annual intellectual property rewarding 22+ leading Influencers pan-India with a coveted place on the Parcos Panel, a shoot with ELLE magazine,...

World’s First NFT Vending Machine Launched In New York

Neon, a Solana blockchain-based NFT marketplace and gallery, launched its NFT vending machine, according to Business Wire. Located in New York City’s Financial District,...

Percept ICE conceptualizes activations for 6 leading brands Havells, KF, Magic Moments, Wild Drum, BoAt & GIVA at Sunburn Festival

Percept ICE, the Activations, Events and Experiential Marketing Domain Company of Percept Limited, conceptualized and managed a range of innovative on-ground activations for 6...

Mumbai based ‘MOVING HEADS EVENTS’ expands internationally to Canada & Dubai

Moving Heads Events is a multiple award-winning agency reputed for their expertise and winning innovations in corporate events in India, under the agile leadership...


Please enter your comment!
Please enter your name here